Originally set up to showcase and promote to Australia the abundance of ocean swims available - which before would only have been advertised in their own state or in some cases just out of the local surf club. Oceanswims.com has now not only grown itself but also the sport, the events and also the clubs that run them.
KEY DESIGN FEATURES
Showcase – Using a few photographers who alsoenjoy the sport. I was able to illustrate ocean swims through imagery that makes people want to dive in.
Event News – the owner of ocean swims is an ex-hackwho has a very individual writing style, His old website restricted him to a monthly newsletter - I gave him his own news feed.
Community – The website also provides a calendar of events but also allows for event organisers to contact ocean swims and promote their swim.